Customization into the video conferencing industry aspect
As the technology continues to mature, in recent years, video conferencing products, although the price is constantly declining, but for many users in the industry, the entire system is still a lot of expense to build, so in the actual purchase , The price is still the focus of industry users, which led to the product innovation in the enterprise, inexpensive is still an important part of the video conferencing market in 2015 this trend is obvious.
In any industry, the cost of the application is one of the core elements of the industry when the user is concerned about the selection of, for expensive video conferencing system construction even more so, in specific marketing, the price is undoubtedly the most eye-catching label In addition, the core technology of video conferencing market today has become mature, it is hard to come up with revolutionary innovation in a short period of time, and low cost has naturally become a weapon in market competition. Whether it is based on the overall brand marketing or simply the product marketing, the price PK between video conferencing companies have been inevitable.
With the huge application groups of video conferencing and the limited market of video conferencing systems, the SME market has become the key expansion target of the enterprises in the industry. Due to limited funds and small size, SMB users will pay more attention to price / performance ratio for videoconferencing applications. Therefore, in order to gain more initiative in this market, we must pay attention to the control of application costs. In 2015, videoconferencing companies have begun to make positive attempts. For example, YiLian has launched the VC series videoconferencing products tailored to the needs of small and medium-sized enterprises. From the research and development stage, the product cost and market pricing are balanced to ensure their own performance and Industry users a win-win cost of the application.